Hi, I’m Alison.

With me, creativity meets communication to move people and numbers.

You don’t know me yet, but I have a feeling we’ll get along swimmingly. I know that the best marketing isn’t just a message but a conversation. And if done right, it’s the kind people want to be part of. 

As a growth marketer, I think outside the box and then repurpose it. I turn strategy into results using data, automation, conversion optimization, lead generation, and more. As a content and email marketer, I know how to tell a good story that connects with its audience through copywriting, photography, video, social media, or design. Want to join the conversation?

Content Marketing

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Portfolio

Strategically crafted, visually compelling content designed to spark conversation and drive results.

Strategy & Growth Marketing

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Clear, smart strategy that lays a strong foundation, with creative execution ensuring continuous, scalable improvement.

Email Marketing

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Personalized messaging that fosters relationships, drives conversions, and maintains ongoing engagement.

  • Drove $2.1 Million in Sales

    At Friendzy, I led a team of two, along with additional contractors, to drive 50% of the company’s sales, totaling $2.1 million.

  • Spearheaded Web Redesign

    At Friendzy, I led a website redesign focused on increasing conversions, enhancing Google search rankings, capturing leads, and creating group-specific landing pages and messaging.

  • Led With Emotional Intelligence

    I effectively led and hired internal teams and agencies with emotional intelligence and decisive action. Successfully negotiated contracts, set budgets, developed onboarding plans, SOPs, and provided empathetic, strategic leadership.

Communication Meets Creativity

Communication | Emotionally Intelligent Leadership

Leading people and projects with emotional intelligence is the secret sauce to making teams thrive, and ideas flourish. Whether steering internal teams or managing external contractors, I balance decisive action with authentic connection. Clear communication and strong relationships aren’t just about implementing cheesy team-building exercises; they’re essential for getting things done efficiently (without endless “When’s that due again?” emails or unnecessary tension). Emotional intelligence also helps me read the room, understand my audience, and create marketing that truly resonates, leading to increased marketing-influenced sales year after year.

Creativity | Innovation Driven Results

If necessity is the mother of invention, then I’m the cool aunt with the funky necklaces who makes invention fun. I don’t just think outside the box, I redesign it and add a few clever compartments. Whether it’s diving into Salesforce to rework lead score models, building effective email drips and automations, editing flyers, shooting a new marketing video, or building lead generation funnels that actually funnel, I love turning complex problems into streamlined (and beautiful) solutions. I believe in working smarter, not harder—though sometimes it’s both—and I’m always looking for fresh ways to make strategies more effective, efficient, and creative.

References

Jared Lichtenberg | Pastel Creative Studio Contractor I lichtenbergjared@gmail.com

Joy Roberts | Co-Founder and Supervisor, Friendzy | joy@friendzy.co

Julie Widman | Co-Founder, Friendzy | julie@friendzy.co

Holly Winchell | Dir. of Innovation, Friendzy | holly@friendzy.co

Additional Documents

Can’t find my resume? Want a PDF of my writing samples and other portfolio assets? I’ve got you.

FAQ

  • I started my career as a musician, playing in bands, touring, and releasing my own music. Somewhere between loading gear into vans, playing late-night gigs, and having my fair share of stale venue fries I realized I had a knack for content development. I started offering photography and video editing to my musician friends, and before I knew it, I had built a business. Turns out, storytelling and connecting with an audience are needed in the arts, business, and everywhere in between.

  • Turning chaos into clarity. Whether it's cleaning a messy database or pivoting a campaign overnight, I thrive in the art of making complex things simple and impactful.

  • The kind that makes me say, "Well, I have no idea how to do this… yet." I love projects that stretch me, like teaching myself how to produce music or figuring out how to take a photo that doesn't look like it was shot on a potato. I also love mastering new tools like Salesforce. (Shoutout to the countless hours spent building automations that shepherd leads from a landing page to the sales team faster than you can say, "don't let that lead go cold.")